How to Choose the Best Domain Name

In this guide, we will help you choose the best domain name for your website. The domain name is one of the key components of every successful website.

choose the best domain name

Before your WordPress website becomes official and available on the Internet, you will need to choose the right domain name. The domain name is just like your company name, which is why it requires deep thinking before you make up your mind. One of the things to consider when choosing a domain name is whether it fits your business.

Keep in mind that it doesn’t necessarily have to be the exact name of your business. That said, here are some useful tips to help you choose the best domain name for your WordPress website.

1. Make it easy to type

As you choose the best domain name, you should always make sure that it is easy to type. Long sentences with slang phrases might be difficult for the visitor to correctly type in your domain name. That is why you should always be professional with your  name. Remember that a wrongly typed in domain name will redirect the visitor to a different website.

2. Make the name short

The length of the domain matters a lot to the customer. Nobody would want to type a long and complex domain name. When the customer is entering a long and complex domain, they are more likely to misspell it. For that, make sure that the domain is short and easy.

3. Do NOT violate any trademark

Trademark infringement is the worst case you would want to be charged with. As you pick the domain name, don’t only think about finding an easy-to-type name. Rather, consider if a different company doesn’t own the name. Other than risking being sued for trademark infringement, this can also lead to confusion.

Before you decide to choose any domain name, research deeply to know if it someone doesn’t take it. Always be unique and original with your domain.

4. Include a suitable keyword

If your business offers a specific service or product, you can include it in the name. For instance, you can choose if you offer limousine rentals. Including a specific keyword makes it easy for people to find your website when they use the search engine. In other words, using keywords in your domain name will boost your rankings and increase traffic to your website.

5. Specify your location

You can then include your target area in the domain name. If your limo business serves the California area, you can give it the name, This option is ideal if your business is local and you want the local customers to find you easily.

6. Choose a long-term name

Will you be expanding your business to offer more related services in the future? If so, then you will need to think of the right domain name. For instance, if your domain is, you might be limited to offering the limo services for weddings alone. Here, you could be forced to change the domain name if you want to offer general limo rental services.

For that, always use a general keyword that will allow you to expand your business without the need for changing the domain. Remember that changing the domain can affect your overall ranking, and it will cost you money as well.

7. Avoid Hyphens and Numbers

If the visitor hears your website, they may not know where the hyphen is or if the number is in words or digits. They may write it the wrong way. That is why we avoid using the numbers and hyphens in your domain names.

8. Choose the best domain name extension carefully

Pick an extension that is suitable for your business. So far, .com is the most popular extension used over the years by most brands. In that case, it is challenging to find a short and easy-to-remember .com domain name. Luckily, there are other extensions that you can use as alternatives for the desired domain. However, you should make sure that you pick it according to what your business deals with.

For instance, .co is commonly used for a community, commerce, or company website, .org goes well with non-commercial and nonprofit organizations, .info is used for informational websites, while .net works for internet infrastructure and technical sites. On the other hand, .biz works well for commercial, business, and e-commerce sites. If you want to start a personal blog or website, .me is the best extension.

Tip: You can find the right domain extension here.

9. Use Domain Name Generators

If you have no idea of how to pick a suitable domain, you can use the services of the domain name generators. With the domain generators, you get suggestions for words that are available. You wouldn’t have to worry about trademark infringement when using such generators. and are some of the reliable domain name generators available.

10. Register and protect your domain

Once you chose the best domain name, you will need to register it as soon as possible. Since they sell quickly, make sure you buy it from your web hosting provider to make it available. Also, you should protect your brand by buying all other domain extensions and misspelled versions. Doing this will make sure you direct your visitors to your website. It prevents your competitors from coming up with other versions.

Editorial Staff

Editorial Staff at is a team of WordPress experts led by Vladimír Juroško.

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